I have watched the management of Waterford Crystal over the past few years, and have been amazed at how clueless they are about their product. Like most bean counters, they have sought to reduce expenses by pushing production into Eastern Europe and any other place where they could drop the cost of production. They must be insane! It’s the only conclusion that makes sense. They have been behaving as if their product is a commodity item like an automobile, or a toaster.
Waterford Cystal and Wedgewood ARE the labors and works of Waterford Ireland and Wedgewood England! Anything else is a fake, even with a waterford/wedgewood label on it, they are FAKES! Waterford Crystal is a luxury item that speaks to Quality not quantity. It means workmanship that a slow and skilled workforce imparts on each and every cut of the crystal. If you want bulk fakes, go to China!
The marketing of Waterford should be on the Apple model, special, and elegant, Not like Microsoft where ‘good enough’ and high volume turnover is the measure.
Now that the bean counters have closed Waterford, THERE IS NO WATERFORD accept no substitutes!