I know there is a recession on, I really do. But there are things to do to cut costs, and there are things that you can do to cut your own throat, and you should never get them confused. I’ve seen a recent example of the later, under the guise of the former. Curry’s in the Ballincollig Shopping Center have chosen to close their shop on Tuesday and Wednesday’s of every week rather than pay salaries to idle staff!
In my past experience with the shop I have often observed 4 or more staff shuffling around their premises with little to occupy their time so cutting staff hours would make sense. But why not shift their hours so at least a fewer staff are on hand on Tuesday and Wednesday’s rather than close the store.
Closing the store is a permanent commitment to earning ZERO sales for two days out of the week. Shifting the worker schedule will not alter the saving earned from reduced staff salaries, while maintaing an open store. Closing for two days of each week will close ANY sale, and will put off ANY future sales from people who will go elsewhere to purchase items.
In other words Curry’s is cutting their own throat!
In this market there are two strategies that you can adopt, reduce costs, and increase customers. Funny, those are the same strategies that you have to employ ALL THE TIME! A recession only makes the urgency more poignant.
And on that point, let me call most Irish shops foolish. Think of a coffee shop or Pub that could offer free refills of simple coffee, how far will that go in earning customer returns and loyalty? Would a shop full of coffee drinkers be more inviting than an empty one? Could you maybe offer them a bit of cake to go with that refill?
What would be the benefit to the shopkeeper to stop charging for WiFi and offer it Free to customers who might like to use it with their coffee and scone? Wouldn’t it be nice to have your office have a meeting in that shop and use the WiFi to conference.
What makes to so hard for the average shop owner to shake themselves out of this ‘Celtic Tiger’, greedy take no prisoners behavior, and get back to being generous with quality customer treatment. (that last, wasn’t a question)
What simple difference could you make to the customer experience that would elevate you in their mind to choose your business over another? (that was a question)