The best Portrayal of Nokia

This article is one of the best portrayals of Nokia’s Perceived fall from grace: The Background Story

…But somehow with Apple, the facts no longer matter. The iPhone was the ultimate best phone ever – according to Steve Jobs – and because Steve Jobs says so, that started to become the storyline. The truth didn’t matter…


Mobile Phones Shipped last quarter

…Because Apple was in the game, now anything Steve Jobs said was the word from god. And no matter how severely deficient the first iPhone models were, because they were Apple phones, that meant they were the world’s ‘leading’ phones. And if you didn’t match the current iPhone model with a potential ‘iPhone killer’ – then you were obsolete. …

Consider how unfair this issue is. Apple has today 2% of total phone market share. Nokia has 34%. Apple has 14% market share in smartphones – and has lost market share now for 3 straight quarters. Nokia has 41% market share in smartphones and has been growing market share in the same period. Of Apple’s flagship phone the iPhone 4 – with its 5 major improvements now in 2010 – Nokia has had 4 of those in its phones long before 2007. Why is Apple given any credit as the ‘leader’ and Nokia accused as ‘having lost the lead’?