I’ve been engaged in a discussion on facebook on a subject proposed by Bernard Goldbach. The subject has shifted a bit into what ‘marketing’ is. Or more so perhaps to what discussions in a public forum are. It’s also the basis of why the Delphi Method and my Idea Forecasting project are so important. But the only way I can illustrate this is like a 3 year old would do, with the ‘Why’ drill down to find the basic question. So here is my attempt;
Why do you blog, or post on any public forum?
To participate in the dusscussion.
(good, nobel thought. ed)
Why?
Well I think it’s a good disscusion.
Why?
Well I think I have some thoughts on the idea which I wish to contribute.
Why?
Well I think my Ideas are good.
Why?
Well I’ve had these experiences which have taught me a lot, and I think everyone should hear them.
Why?
Well I think everyone should know them, they can learn from them as well.
Why?
because they are important
Why?
because they are great ideas.
Why?
etc ad nauseam …
They are personal, you deem them valuable, and wish to give (read sell, promote, peddle) them to others.
The Delphi Method is a way to remove the ‘Personal‘ the Ego from the the Idea. The idea, and the discussion is on the merits of the Idea, and the comments, not on the personality, or the need of the individual to promote that Idea.