In this age of ‘Big Data’ the masters are the ones who hide in plain sight. If you generate billions of media bits that must be parsed by the powers that be, the devil really is in the details.

During a stint in a fraud unit I learned that the trick wasn’t to read all the monitored data, but to build patterns of ‘normal’ for everyone monitored. If the patterned changed then something had changed, and an investigator was assigned.

Another article I keep remembering is an interview with with a ‘Ninja Assissan’ who was quoted as;

” I never sleep in the same bed two nights in a row (he had 5 bedrooms), and he never ate the same thing for breakfast (though he always ate what he wanted) ”

Hence the pattern he would generate would always be random, and therefore a consistent repeated event would be considered abnormal and a ‘red flag’ that something wasn’t normal.

So to hide, and maintain privacy would be to either overwhelm the bit watchers, or develop such a random lifestyle as to make normal pattern matching methods useless.

anyone want to be a Ninja Assissan?

UPDATE: Pattern Reconition

UPDATE 2: Global consumer data broker plans to reveal your data

If you Can’t dazzle them with data, baffle them with Bull Shit!!!

UPDATE 3: Just so you know: US government is hoovering data from Apple, Microsoft and Google servers